We decided to launch our idea in phases. Phase 1 would consist of great content. Content such as

  1. Which degree to go for?
  2. If you go for a particular degree what does the future look like?
  3. Videos of experienced professional telling us their stories.
  4. Real life situational case studies.

The challenge a small company has is that – when you want everything to be perfect but don’t have a lot of people, it takes time. We did not want to just throw something out.

We wanted it to stick. We wanted the content to really be useful. We wanted our analysis to help millions of people.

But when you take on such a grand task, it takes time.

This now bring us to 2020!